• 百絲(國際)服飾集團|馬來西亞分公司盛大開業

      Author:Emily| Filed under:Events,Photos - Sony Cyber-shot DSC-HX400V

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      1. Datin Caroline Wong, Ambassador for International IPOH Fashion Week (IIFW), signs on the board

      The launch of BAISI (International) Fashion Group in Ipoh yesterday morning marked the Chinese fashion conglomerate’s debut in the fashion market in Malaysia.

      7月4日,中國著知名服飾集團——百絲(BAISI)于怡保(IPON)盛大開業,標志著百絲(BAISI)在馬來西亞時裝市場的首次亮相。

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      2. husband and wife team: founder & CEO of IIFW Mr. Louis Sebastian and IIFW co-founder, Ms. Adeline Khan, arrive

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      3. Ms. Adeline Khan (L) poses with Ms. Janice Khor (BAISI Finance & HR Manager)

      BAISI, a Chinese word meaning “a hundred (or many) silk”, is a renowned brand in China, headquartered in Guangzhou.

      BAISI是中國的一個知名國際品牌,總部設在廣州。

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      4. BAISI Southeast Asia CEO Mr. Christopher Chong (L) and BAISI Singapore Mr. James Yee (R)

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      5. VIPS in the front row

      Established in 1998, BAISI International CEO & founder, Mr. Ben Zhou believed that after 20 years, the time is ripe to venture beyond China, hence BAISI was subsequently launched in Australia last year, followed by Malaysia this year. Malaysia is BAISI’s first Southeast Asian market.

      百絲于1998年成立,百絲(國際)服飾集團總裁以及品牌創始人周國興先生認為,20年后的今天是中國向外地區投資最好的時機,因此百絲(國際)服飾集團于去年在澳大利亞設立分公司,隨后是在今年的馬來西亞設立分公司。馬來西亞是百絲集團的第一個東南亞市場。

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      6. BAISI International CEO & founder, Mr. Ben Zhou

      百絲(國際)服飾集團總裁以及品牌創始人周國興先生

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      7. BAISI Southeast Asia CEO Mr. Christopher Chong

      百絲東南亞公司總經理張耀中

      Ipoh is BAISI’s choice for its first-foot in Malaysia, as the Bougainvillea City is well-known for its beautiful women, who inspired Mr. Zhou to match them with BAISI fashion.

      怡保是百絲進入馬來西亞市場首站城市,因為這城市以其美麗的女性而聞名,她似乎在冥冥之中授意周先生,讓周先生將其與百絲的時尚相匹配。

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      8. signing the plaque

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      9. ribbon-cutting ceremony

      According to Mr. Zhou, there are many similarities between Chinese and Malaysian women, be it physical build, taste or style. Therefore, introducing the BAISI brand to Malaysia is expected to be a smooth ride.

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      10. lion dance performance

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      11. auspicious double lions

      Under the BAISI brand are four labels: BAISI, New Season, BC VOGA and BC VOGA MAN. The first three specialise in women’s wear, while BC VOGA MAN obviously caters to fashionable men.

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      12. blessings from the lion

      

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      13. a group photo of BAISI management and invited guests

      With over 500 speciality stores and approximately 2,000 employees, BAISI is a full-fledged clothing company that handles concept, development, production and sales, with a senior designing team based in Paris, France.

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      14. waving the flags of Malaysia and BAISI International

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      15. BC VOGA: Ready for Luxury

      The coffee culture and red wine lifestyle of Guangzhou are major influences for BAISI. During the launch event yesterday, some 20 dresses from two labels were showcased by six ravishing models.

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      16. BC VOGA: Ready for Luxury

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      17. BC VOGA: Ready for Luxury

      The catwalk show began with BC VOGA label, inspired by the red wine lifestyle of Guangzhou. It was followed by BAISI, a creation based on the coffee culture of the Chinese port city.

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      18. BC VOGA: Ready for Luxury

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      19. BC VOGA: Ready for Luxury

      Stamping its mark in Malaysia this second half of 2018, BAISI has further expansion plans in its pipeline, which includes Europe and North America in 2019, in line with its goal to be an international apparel brand by Year 2020.

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      20. BC VOGA: Ready for Luxury

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      21. BAISI

      As the forefront of fashion, BAISI’s mission is to make its labels the default everyday wear for men and women; whether casual, professional or luxury.  

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      22. BAISI

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      23. BAISI

      Sharing with you are photos of the launch event, and catwalk showcase for both BC VOGA and BAISI.

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      24. BAISI

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      25. grand finale

      Congratulations to BAISI (International) Fashion Group on its arrival in Malaysia, and for making Ipoh the headquarters.

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      26. Mr. Ben Zhou & Mr. Christopher Chong pose with the six models

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      27. group photo with Chinese vip

      Event: BAISI (International) Fashion Group Official Launch in Malaysia

      Venue: 5, Lorong Taman Ipoh 2, Taman Ipoh Selatan, Ipoh, Perak.

      Date: 4th July, 2018

      Time: 10am

      For more information about BAISI, log on to its official Facebook Page: BAISI Fashion or BCVoga


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