Client Relationships vs. Client Transactions

Jon Wool leads the Sales Ninja Workshop

One of the hot topics at our recent Sales Ninja Workshop in Denver was the difference between Client Transactions and Client Relationships.


You never want to do one event for a client; you want to do ten events for them! Therefore, it’s important to always nurture those relationships. Understand when and why each customer entertains and always ask “What’s next?” The goal is to establish a relationship with your client so that when the time comes for them to host another event, you are the first person who comes to mind.

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