The Power of Visionary Thinking

As hospitality professionals, we talk a lot about “vision.” Our clients are often sharing their vision for an event, and chefs have a vision of their new spring menu. We spend a lot of time making those visions reality for our guests and customers.


As business people, vision is just as important. Jim Collins, the author of Good to Great (a book JHW Hospitality heartily recommends), said “without vision, organizations have no chance of creating their future; they can only react to it.” Having a vision for your company is crucial to your success and it’s the thing that separates each of us from our competitors. What vision do you have for the services you provide? How to you envision yourself and your company next season? How about in 5 years? 10 years?


Taking the time to answer these questions and visualize those goals can set you on the road to success. Instead of reacting to the future, I encourage you to start creating it:

  • Surround yourself with an environment that will inspire you to reach your goals.
  • Assault your senses with color, food, music, and anything that gets your creativity flowing.
  • Challenge yourself with new ideas and develop new skills.

Have a vision of where you want to go and then get out there and make that vision a reality!

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